Sr. Marketing Automation Specialist

The role

The Sr. Marketing Automation Specialist will support and optimize the marketing technology stack, execute campaigns, and maintain data hygiene. This role works within the Marketing Operations team to drive growth initiatives and pipeline growth.

What you will do

• Set up, test, and deploy marketing campaigns using Customer.io
• Build and code emails using HTML and Liquid code
• Maintain accuracy and cleanliness of marketing data within Salesforce and Customer.io
• Manage lead capture, enrichment workflows, and routing using Clay and Cargo
• Administer, optimize, and troubleshoot the marketing technology stack
• Support monthly and ad hoc marketing performance reporting and dashboard management
• Document and help streamline processes for campaign operations and lead management
• Build and optimize automation workflows in Tray.io
• Partner with growth, sales, and revenue operations to align on campaign execution

Required qualifications

• 3–5 years of experience in marketing operations, revenue operations, or a related field
• Bachelor’s degree in marketing, business, analytics, or a related field (or relevant internship/work experience)
• Demonstrated experience in marketing technology, data analytics, and digital marketing operations
• Advanced proficiency in Liquid code for dynamic email content
• Hands-on experience with Salesforce and Customer.io (or similar marketing automation platforms)
• Proficiency in Excel/Google Sheets
• Highly detail-oriented, analytical, and organized
• Ability to own projects end to end with minimal oversight
• Excellent verbal and written communication skills

Nice to have

• 4+ experience using marketing automation and CRMs (Customer.io, Salesforce, etc.)
• Experience in Sr. B2B SaaS or technology industry
• Experience in a blended sales-led/PLG models
• Experience in event operations
• Experience with Sales Engagement Platforms
• Experience with automation and workflow tools such as Tray.io, Zapier, or AI-assisted development tools like Cursor
• Experience with AI/LLM tools such as Claude, ChatGPT, Gemini, or similar platforms

Benefits

• Competitive base pay
• Equity for all employees
• Potential annual bonus or commissions
• Hybrid-hub model (offices or fully remote)

Before you apply

• Applications will be accepted through December 17th, 2026 or until the role is filled

About the company

Engine is the AI-native platform for intelligent travel. It provides proprietary technology and supply for modern business travel, serving over 40,000 customers and nearly 2 million travelers.