Senior Product Marketing Manager, Growth

The role

This person will own shipping new features to the market and building the PLG activation flow. They will manage the weekly launch calendar and build the onboarding journey to ensure users get value from the product.

What you will do

• Plan launches with product managers including positioning, audience, launch tier, and timing
• Write launch stories and assets including in-product announcements, release notes, and social copy
• Prepare sales and customer success with talk tracks, demo flows, and objection handling
• Drive adoption after launch with targeted email and in-app campaigns
• Measure launches on adoption and pipeline
• Define what an activated account looks like and the moments that predict it
• Build the onboarding journey across email and in-app
• Create product enablement like setup guides, walkthrough videos, and templates
• Work with product and design on the onboarding experience
• Own activation and adoption metrics and run experiments

Required qualifications

• Product marketing for AI products at B2B software companies
• Use of AI tools like Claude daily
• Built a PLG activation or onboarding program
• Owned launches from planning through post-launch adoption at a weekly or near-weekly pace
• Hands-on with lifecycle and in-app tools like Customer.io, HubSpot, Braze, Appcues, Pendo, or Chameleon
• Comfortable in product analytics tools like PostHog, Amplitude, or Mixpanel
• Write clearly and concisely
• A portfolio is required

Nice to have

• Experience marketing to product managers, product engineers, or developers at AI-native companies
• Experience at an early-stage company where product marketing was a team of one or two
• Can make product videos yourself, like demos, walkthroughs, and short explainers
• Familiarity with customer feedback, product analytics, or developer tools

Benefits

• Autonomy and Ownership: Influence and shape the future of an early-stage startup
• Competitive Compensation: Highly competitive salary and early-stage startup equity
• Health Coverage: Comprehensive medical, dental, and vision insurance
• Retirement Plan: Comprehensive benefits package, including a 401(k)
• Time Off: Generous vacation policy
• Parental Leave: Maternity and paternity leave

Before you apply

• A portfolio is required, showing at least one product launch and one activation or onboarding program

About the company

Enterpret is the customer context layer for product teams. They bring customer feedback into one place and provide context to people and agents deciding what to fix next.