Influencer Marketing Director

The role

The Influencer Marketing Director will lead creator and talent partnerships across Fortnite. This role involves shaping how creators, streamers, athletes, musicians, and entertainers connect with Fortnite through launches, live-service moments, and campaigns.

What you will do

• Develop and lead creator and influencer strategies tied to Fortnite launches, partnerships, live-service beats, and major campaigns
• Translate brand and business objectives into measurable creator programs
• Build and manage relationships with key gaming creators, streamers, athletes, entertainers, agents, and talent representatives
• Lead high-profile creator and talent integrations from planning through execution
• Present creator strategies, talent recommendations, and campaign plans to senior leadership
• Partner cross-functionally across Paid Media, Brand Marketing, Competitive, IP Partnerships teams and external partners
• Manage agency partners and oversee campaign execution

Required qualifications

• 8+ years of experience in influencer marketing, creator partnerships, talent relations, or cultural marketing within gaming, entertainment, sports, music, or adjacent industries
• Deep understanding of Fortnite, gaming creators, livestream culture, and the broader creator ecosystem across Twitch, YouTube, TikTok, Instagram, and X
• Proven experience managing high-profile creator or celebrity partnerships, including negotiations, experiential activations, hospitality, and complex partner coordination
• Strong communication and presentation skills
• Experience operating effectively in fast-paced, high-volume environments with multiple concurrent launches and evolving priorities
• Strong cross-functional collaboration skills and the ability to influence teams and stakeholders within highly matrixed organizations
• Experience managing agency partners, external vendors, and regional campaign execution across global markets
• Demonstrated operational rigor, sound judgment, and attention to detail

Benefits

• 100% of premiums paid for medical, dental, and vision HRA for employees and dependents
• Long Term Disability
• Life Insurance
• 401k with competitive match
• Mental well-being program through Modern Health providing free therapy and coaching for employees and dependents
• Company-wide paid breaks
• Unlimited PTO and sick time
• Paid sabbatical for 7 years of employment

About the company

Epic Games is a leading interactive entertainment company that has been making award-winning games and engine technology for over 30 years. Their Unreal Engine technology is used by game developers and content creators across various industries.