Director, Player Marketing

The role

The Player Marketing Director leads player-facing marketing strategy across the Fortnite ecosystem. This role manages a team of marketing managers to drive awareness, engagement, and retention for third-party content and games.

What you will do

• Own player marketing strategy and execution across a portfolio of 2nd & 3rd party content in the Fortnite ecosystem
• Lead marketing planning for new experiences and IP programs
• Build and scale a data-driven marketing practice
• Own genre-focused campaigns, in-game live events, and IP partnership marketing
• Manage, coach, and grow a team of marketing managers
• Partner cross-functionally with brand, creative, community, PR, partnerships, data science, product, paid media, and publishing teams
• Represent player marketing in executive conversations

Required qualifications

• 8+ years of marketing experience
• Several years in player, lifecycle, or growth marketing for games or other live, player-facing products
• Experience building growth strategy and campaigns across a portfolio of titles
• Strong quantitative and analytical skills
• Hands-on experience in marketing analytics, experimentation/A-B testing, attribution, and funnel measurement
• Track record of prioritizing across a high volume of concurrent workstreams
• Excellent executive presence and communication
• Experience working with external partners, licensors, or IP holders
• Comfort operating with ambiguity
• Genuine passion for games and an understanding of player and creator communities
• Experience adapting marketing strategies and campaigns across different regional markets and audiences
• Experience managing and developing direct reports

Benefits

• Generous benefit plans
• Discretionary incentive programs

About the company

Epic Games is a leading interactive entertainment company that makes award-winning games and engine technology. The company creates Unreal Engine technology used by game developers and content creators across various industries.