Iterable & Email Marketing Ops Consultant

The role

This consultant will manage Iterable email journeys and email marketing operations. You will launch educator onboarding journeys, audit active campaigns, and implement conversion tracking and SMS integration.

What you will do

• Finish setup, QA and launch of the new educator onboarding journey
• Build and launch other educator journeys in priority order
• Audit active journeys and campaigns to flag audience or overlap errors
• Put a pre-launch QA checklist and sign-off step in place
• Review email campaign workflows and recommend process improvements
• Review and implement educator and family conversion definitions and tracking in Iterable
• Help complete the Iterable SMS setup and define the first educator SMS use case
• Map current email by segment and recommend programs, cadence and priority rules
• Create a playbook covering journey logic, naming, QA and troubleshooting

Required qualifications

• 3+ years hands-on in Iterable: journeys, segmentation, triggers, data feeds and QA
• Lifecycle email experience across several user segments
• Experience setting up conversion or event tracking and reporting on email impact
• Email marketing operations experience: campaign intake, workflows, QA and approvals across teams
• Clear, practical recommendations, delivered collaboratively with an in-house team
• Comfortable working remotely and independently

Nice to have

• EdTech, K-12 or freemium product experience
• Iterable SMS setup
• Salesforce and Iterable integrations
• Deliverability and domain reputation

About the company

Epic Kids is a digital reading platform for kids 12 and under. The company aims to inspire a lifelong love of reading through technology and storytelling.