Senior Manager, Performance Marketing

New York, New York. Posted 2 days ago

The role

You will lead Google and Meta paid campaigns to grow revenue and new customers at Ernesta. You will also build AI-assisted systems and coordinate other channels with agencies and contractors.

What you will do

Own Google and Meta campaign strategy and daily execution, including setup, budget pacing, optimization and reporting
Drive revenue and new-customer growth while improving channel CACs
Build and maintain repeatable systems for campaign management, monitoring, creative testing and measurement
Use AI, existing tools, APIs and lightweight code to improve decision quality and scale execution
Partner with Creative and external creative resources to turn insights and results into briefs and a steady testing pipeline
Run experiments with clear hypotheses, primary metrics and decision rules, working with Analytics on incremental impact
Coordinate CTV, TV, Direct Mail and other channels with internal owners, agencies and contractors
Build reliable workflows with data quality checks, monitoring and recovery paths
Prioritize systems and automation by their effect on business performance
Document what works and bring in Engineering when production support is needed

Required qualifications

A track record of growing revenue and acquiring customers efficiently for an ecommerce or consumer business
Hands-on depth in Google and Meta, including Google Search or Shopping
Strong analytical judgment, with SQL or comparable analytical tools
Strong collaboration and written communication skills
Practical systems thinking: mapping workflows and choosing between configuring tools, connecting systems or building something lightweight
Hands-on experience building AI-assisted workflows or lightweight tools taken into regular team use
Ownership and prioritization based on business outcomes

Nice to have

Experience with high-consideration purchases, home or design categories, sampling journeys, trade customers or omnichannel businesses
Experience with landing-page experimentation, lifecycle marketing or CRM integrations
Experience deploying lightweight tools or workflows that teammates use, with documentation and monitoring

About the company

Ernesta is a retailer of custom sized designer rugs, founded in 2022, with 14 showrooms nationwide. It was recognized by Good Housekeeping as a Home Renovation Awards winner.