Senior Growth Marketing Manager, Lifecycle

The role

This person will own the lifecycle across three customer journeys including prospect conversion, cross-sell/upsell, and scaling a new product line. They will design messaging, cadence, and channel mixes to drive conversion, retention, and long-term customer value.

What you will do

• Own the Lifecycle Strategy and Messaging
• Convert Prospects into Customers
• Drive Cross-Sell and Upsell
• Scale a Recently Launched Product Line
• Own Retention and LTV
• Build Trust Signals Across the Funnel
• Own the Data Behind Conversion and Drop-Off
• Run Experiments End to End
• Cross-Functional Ownership

Required qualifications

• 6+ Years of Experience in Lifecycle, Growth Marketing, or CRM at a B2C Tech, FinTech, Insurtech, or Marketplace company
• Copywriting and Messaging Strategy
• Self-Serve Conversion Instincts
• Comfortable Partnering with a Sales Org
• Multi-Channel Mindset
• Analytical Mindset
• Technical CRM Proficiency with enterprise marketing automation tools (e.g., Braze, Iterable, Customer.io, HubSpot, or similar)
• PM Collaboration

Nice to have

• Higher-consideration / higher-AOV product experience

About the company

Ethos (Nasdaq: $LIFE) is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale.