Director, Product Management, Consumer (Top-Funnel)

The role

This person will own the top of the consumer funnel, including landing experiences and early application flows. They will lead a team of product managers to drive personalization and experimentation to build user trust.

What you will do

• Lead, coach, and grow a team of product managers
• Set clear goals and development plans for the team
• Partner with recruiting to hire PMs
• Own the product vision and roadmap for acquisition and onboarding
• Translate business goals into a portfolio of bets
• Set the bar for experimentation health across the team
• Partner with Engineering, Design, Analytics, Marketing, Creative, and Compliance
• Communicate strategy, results, and learnings to executive leadership

Required qualifications

• 8+ years of product management experience at high-growth technology companies building consumer products at scale
• 3+ years managing and developing product managers
• Deep experience in acquisition, landing page, signup, or onboarding optimization in a high-consideration consumer category
• Track record of running high-volume A/B testing programs
• Strong storytelling and UX instincts
• Strong analytical orientation
• Proficient with SQL, Hex, Mixpanel, Amplitude (or similar)
• Exceptional communication and clear reasoning
• Comfortable operating at multiple altitudes from multi-year vision to hands-on execution

Nice to have

• Experience personalizing experiences by channel or user segment
• Experience with paid social
• Experience in fintech, insurtech, or other regulated consumer industries

About the company

Ethos is a life insurance technology company that uses a three-sided technology platform to transform the life insurance experience for consumers, agents, and carriers.