Principal, Offline Acquisition Marketing

The role

You will own performance management, budget, and tools for the Streaming TV/ OTT marketing program. You will also support other offline and emerging marketing initiatives.

What you will do

• Own strategy, execution, performance reporting, and optimization of Streaming TV/ OTT.
• Partner with internal teams like Creative, Analytics, MarTech, Product, and Finance.
• Enhance measurement practices to evaluate incrementality through experimentation.
• Manage external agencies for media buys, negotiations, contracts, and reconciliations.
• Use technical knowledge to evaluate data vendors and tooling.
• Present recommendations on test expansion and operational scaling.
• Drive executive communications by presenting insights and strategies.
• Function as an expert across channel buying and measurement strategies.

Required qualifications

• Proven track record of success in-house at a high growth direct response B2C start-up.
• Deep knowledge of the landscape across traditional offline, streaming TV and online video.
• Ability to work autonomously, learn quickly, prioritize effectively, and deliver results in a fast-paced environment.
• Executive presence and communication skills.
• Minimum of 5 years experience managing offline performance marketing campaigns at high growth companies.
• Advanced MS Excel.
• Ability to work effectively with AI tools (ie, Hex, Claude, Gemini).
• Experience with adtech and data teams to prioritize platform and measurement needs.
• Rigorous approach to testing, iterating, and implementing learnings.

Nice to have

• Fintech or Insuretech preferred.
• Experience with additional channels like: TV, online video, partnerships.
• Ideally, experienced in startup companies.

About the company

Ethos is a life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. It offers a three-sided technology platform for consumers, agents, and carriers.