Senior Copywriter, Performance Marketing

The role

This role focuses on performance channels, primarily Direct Mail and paid social statics and text-overlay ads. You will concept and write copy, develop original angles, and write against test hypotheses to drive response rates.

What you will do

• Concept and write copy for Direct Mail, including envelope teasers, letters, postcards, self-mailers, and inserts.
• Concept and write headlines, body copy, and CTAs for paid social statics and text-overlay ads across Meta and other social platforms.
• Develop original angles, offers, and messaging territories.
• Write against clear test hypotheses and turn results into the next round of copy.
• Collaborate with designers, the Creative Director of Paid Social, and performance marketing.
• Partner with compliance and legal to ensure copy meets regulated industry requirements.
• Use AI fluently as part of the concepting and writing process.
• Write with a performance lens including hooks, compelling arguments, and specific reasons to act.

Required qualifications

• 8+ years of experience writing direct response or performance copy.
• Strong portfolio that includes Direct Mail and paid social with results.
• Deep command of direct response principles: offer construction, headline and hook writing, long-form and short-form persuasion, urgency, and clear calls to action.
• Comfort with testing and metrics including response rate, CPA, and ROAS.
• Instinct for what motivates different audiences across ages, income levels, and genders.
• Comfort writing for older and mid-life audiences.
• Ability to write tight, high-impact copy within the constraints of a static ad or a mail piece.
• Fluent in AI tools for concepting, ideation, and writing.
• Ability to generate a high volume of concepts without losing creative sharpness.
• Collaborative and fast-moving.

Nice to have

• Experience working in a regulated category such as insurance, financial services, or healthcare

About the company

Ethos is a life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. It offers a three-sided technology platform for consumers, agents, and carriers.