CRM & Lifecycle Lead, International

The role

You will own the international lifecycle engine by setting strategy and building flows across multiple markets. You will manage activation, adherence, retention, and LTV for established and new markets.

What you will do

• Own CRM and lifecycle as a central function across international markets
• Scale established markets with strategic oversight
• Build lifecycle programs for new market launches end to end
• Build the right mix of channels for each market
• Own segmentation and automated flows
• Run a measurement framework for retention and LTV
• Lead a team of local-language copywriters
• Partner with the Product Growth Lead and wider growth function
• Own deliverability, list health, and compliance
• Share winning programs and learnings across markets

Required qualifications

• 5+ years in CRM, lifecycle, or retention marketing
• Hands-on experience with a modern lifecycle platform
• Strong command of segmentation, automation, A/B testing, and lifecycle measurement
• Versatility across channels (email, SMS, WhatsApp, push, in-app)
• Experience standing up a lifecycle program for a new market or brand
• Comfort across several markets at once
• A command of deliverability, list health, and data compliance (GDPR and equivalents)
• Strong written communication

Nice to have

• Healthcare or other regulated-industry experience
• Multi-market or international experience (especially Europe or APAC)
• Experience with non-email-first markets, where WhatsApp or SMS carries the program
• A second language relevant to one of our markets
• Comfort with SQL or BigQuery, even at a basic query-modify level
• People leadership experience, or a clear appetite to grow into managing a team
• Fluency with Claude Code or other AI workflow tools

Benefits

• Hybrid working (3 days a week in our Old Street office)
• Annual professional development budget
• Equity options
• 25 days holiday plus bank holidays
• Wellness allowance
• Enhanced parental leave (20 weeks paid for primary carers)
• Fun, frequent socials
• Your own MacBook, setup, and Euc swag

About the company

Eucalyptus is a consumer healthcare platform supporting patients across the US, Australia, the UK, Germany, Japan, Spain and Canada. They joined Hims & Hers to deliver care to patients in dozens of countries.