Paid Search Lead, UK

The role

You will own and scale the UK Google Search growth strategy. This involves managing seven-figure monthly media budgets and driving performance across the Google ecosystem.

What you will do

• Own the UK Google Search growth strategy across Performance Max, Search, Shopping, Display, YouTube, and Gmail
• Manage and optimise 7 figure monthly media budgets
• Lead A/B and multivariate landing page testing
• Partner with design, analytics, and engineering to improve CTR, CVR, and ROAS
• Champion a culture of testing and optimisation
• Monitor and report on performance using Google Analytics, Search Console, and Looker Studio
• Analyse competitors and UK market trends to identify growth opportunities
• Work cross-functionally with product, marketing, design, and the Growth Lead

Required qualifications

• 4+ years in search or paid media
• Deep hands-on experience managing Google campaigns
• Expert knowledge of Google Ads, including advanced campaign types and automation features
• Proven track record planning, executing, and interpreting landing page experiments
• Highly analytical mindset with strong attention to detail
• Experience working in regulated industries
• Experience in D2C, consumer, or subscription-based businesses
• Strong understanding of UK consumer behaviour
• Excellent communication skills, written and verbal

Nice to have

• Familiarity with healthcare-specific search compliance
• Experience scaling search in multi-market or global organisations
• Comfort using first-party data to optimise creative and bidding strategies

Benefits

• High-growth opportunity
• Meaningful impact
• Ownership and autonomy
• Career acceleration
• Mission-driven work

About the company

Eucalyptus is a global digital healthcare platform building brands like Pilot, Kin, Software, and Compound. They aim to deliver personalised, high quality, and empathetic care to patients globally.