CRM & Lifecycle Lead, UK

The role

You will shape Juniper's lifecycle and retention strategy by creating data-driven campaigns. You will develop lifecycle marketing across email, push, SMS, and in-app messaging to engage and retain patients.

What you will do

• Developing and executing lifecycle marketing campaigns across email, push, SMS, and in-app messaging
• Using data and insights to personalise communications for specific cohorts and stages in the patient journey
• Leveraging content to create and share high-quality messaging related to nutrition, weight loss, and health
• Developing innovative campaigns such as automated onboarding flows, retention touchpoints, and reactivation strategies
• Collaborating cross-functionally with marketing, product, and analytics teams
• Continuously testing and optimising campaigns through A/B testing
• Tracking and reporting on key engagement and retention metrics

Required qualifications

• At least 4 years of experience in lifecycle marketing, CRM
• Proficiency in marketing automation tools (e.g., Klaviyo, Customer.io, Braze)
• Familiarity with analytics platforms (eg. Tableau, Mixpanel, Metabase)
• Data-driven with experience running A/B tests
• Strong written communication skills
• Passionate about patient experience and problem-solving
• Demonstrated interest in health and wellness
• Highly organised, independent, and able to collaborate effectively within a team

Nice to have

• Experience within a fast-paced or startup environment

Benefits

• Employee options program
• Annual development budget
• 3 days of professional development leave
• Private health insurance through Vitality or monthly wellness allowance
• 25 days of holiday
• Enhanced parental leave
• Work from anywhere 3 weeks out of the year
• Regular socials, clubs, after-school sport, and seasonal events

About the company

Eucalyptus is a consumer healthcare platform supporting patients across several countries. It is part of Hims & Hers and includes a family of digital healthcare clinics.