Growth Lead, New Brand, Germany

The role

You will build the growth function from scratch for a new brand in Germany. You will own channel strategy, forecasting, creative testing, and performance reporting.

What you will do

• Own channel strategy from zero
• Own forecasting for spend, CAC, and patient volume
• Decide the creative testing agenda
• Lead weekly performance read-outs to senior leadership
• Hire your team once the brand earns it
• Launch this brand into other verticals

Required qualifications

• Six to ten years in performance marketing
• Most of career in DTC or subscription
• Experience building campaigns from scratch
• Experience shipping launches
• Experience fixing what broke
• Proficiency in Meta and paid social
• Ability to build a forecast and back it with logic
• Experience in high-growth environments with thin resourcing
• Ability to jump into ad platforms, iterate on landing pages, and run experiments
• Understanding of performance creative

Nice to have

• Worked in a start-up / scale-up environment

Benefits

• High ownership
• Continuous feedback
• Dedicated development support

About the company

Eucalyptus is a consumer healthcare platform supporting patients across the US, Australia, the UK, Germany, Japan, Spain and Canada. They joined Hims & Hers to deliver care on a larger scale.