Head of New Verticals

The role

You will lead the launch and early scaling of new health categories in the UK. You will manage a team of Category Leads and own verticals from inception through to product-market fit and reaching target revenue.

What you will do

• Identify and model commercial opportunities for new vertical launches.
• Build end to end experiences with category leads.
• Lead category launches from early proposition through MVP and market testing to initial scale.
• Define success milestones and drive the team to hit them using data and patient feedback.
• Coordinate global launch readiness with country managers.
• Align PR, comms, and supply chain for public launches.
• Partner with Product, Medical, Marketing, and Ops to build patient experiences.
• Own the P&L per vertical and define pricing models and growth levers.

Required qualifications

• Strong commercial and operational track record (5+ years).
• Experience in health, D2C or subscription businesses.
• People leadership experience managing and developing teams.
• Cross-functional coordination experience across product, clinical, marketing, and ops teams.
• Data-driven and outcome-obsessed approach.

Nice to have

• Direct experience in health or preventative care, particularly across diagnostics, hair loss, menopause, or TRT
• Experience working across international markets or with country-level general managers
• Background in PR, comms strategy, or supply chain coordination for consumer launches
• Successful track record in launching and scaling subscription-based health services

About the company

Eucalyptus is a consumer healthcare platform supporting patients across the US, Australia, the UK, Germany, Japan, Spain and Canada. They joined Hims & Hers to deliver care to patients in dozens of countries.