Growth Marketing Manager

The role

You will own the Hers growth marketing strategy, including channel investment, budget allocation, and customer insights. You will set strategic direction by turning patient insights into high-performing creative and messaging to grow efficiently.

What you will do

• Own Hers' patient acquisition strategy end-to-end
• Use customer research, patient insight, and performance data to build strategies
• Balance CAC and LTV trade-offs to inform acquisition decisions
• Build and maintain a rigorous test-and-learn framework
• Partner with the creative team to develop concepts grounded in patient insight
• Identify high-leverage opportunities across paid channels and funnel experience
• Work cross-functionally with analytics, product, and clinical teams
• Communicate an evidence-based point of view on performance and strategy to senior stakeholders

Required qualifications

• 5+ years in growth or performance marketing
• Experience with genuine ownership of commercial acquisition outcomes
• Experience building a growth strategy from scratch
• Ability to move between qualitative customer insight and quantitative performance data
• Strong understanding of creative as a commercial lever
• Commercial instinct regarding CAC/LTV dynamics
• Hands-on experience across paid channels
• Strong communicator and natural cross-functional partner

Benefits

• Mentorship from leaders across Australia, the UK, Germany, and Japan
• Access to learning budgets, conferences, certifications, and peer shadowing
• Catered wellness talks
• Exercise classes
• Free barista coffees
• Funded social clubs
• Quarterly rooftop parties
• Parental and miscarriage leave
• Health, professional development, and personal days
• Employee Assistance Program

About the company

Eucalyptus is a consumer healthcare platform supporting patients across the US, Australia, the UK, Germany, Japan, Spain and Canada. They have joined Hims & Hers to deliver care to patients in dozens of countries.