Director of Retention & Monetisation

The role

You will own the UK Repeat Contribution Margin by managing repeat revenue and variable costs across multiple health categories. You will lead a condition-level retention team and direct shared functions to drive monetisation and retention.

What you will do

• Own UK Repeat Contribution Margin including repeat revenue and variable cost to serve
• Run the monetisation portfolio including expansion and margin-protection levers
• Own churn and save economics including cancellation saves and reactivation
• Own the whole post-purchase journey from activation through to lifetime
• Lead a condition-level retention team of four
• Direct central and shared functions including CRM, Patient Support, Clinical Ops, Clinical Outcomes and Product
• Surface, prioritise and win the product roadmap

Required qualifications

• 10-12 years of experience across D2C brands running P&Ls and owning commercial targets
• Experience owning a repeat-revenue or contribution-margin number in a subscription or repeat-purchase consumer business
• Experience building a monetisation portfolio including pricing, packaging, upsell, cross-sell, plan structures and loyalty
• Commercial and analytical rigor on the cost side and understanding of contribution margin
• Experience delivering through functions you do not manage
• Experience leading and building a small senior team

Nice to have

• Healthcare, or another regulated, trust-based consumer category where what you can say and offer is genuinely constrained
• Experience across more than one market

About the company

Eucalyptus is a consumer healthcare platform supporting patients across the US, Australia, the UK, Germany, Japan, Spain and Canada. They joined Hims & Hers to deliver care to patients in dozens of countries.