Principal Product Manager- Activation

The role

You will own the product roadmap from signed agreement to a live, bookable listing. You will focus on increasing activation rates, reducing time to live, and improving 180-day retained activations.

What you will do

• Own the product roadmap from signed agreement to a live, bookable listing
• Identify where owners stall in property setup, photo scheduling, permits, rates, and multi-property onboarding
• Ship product changes to automate manual onboarding steps
• Run end to end experiments including hypothesis, build, and measurement
• Own activation instrumentation with analytics
• Work with Onboarding and Operations to automate manual processes
• Partner with Lifecycle Marketing and Funnel Conversion PM
• Talk to single-property and portfolio owners to inform product decisions

Required qualifications

• 8+ years of product management, with meaningful time owning onboarding, activation or time-to-value
• Experience in a two-sided marketplace or operations-heavy business
• Track record of moving activation, conversion or early retention metrics
• Experience partnering with operations or field teams to automate manual processes
• Strong SQL
• Hands-on with product analytics tools like Amplitude
• Able to take products from discovery through launch and iteration
• AI-native working style using tools like Claude or Cursor

Nice to have

• experience with compliance-heavy or regulated onboarding (permits, licensing or credentialing)
• experience with vacation rental, real estate, hospitality or property management
• experience with multi-property or business customers alongside individual ones

Benefits

• Industry-competitive pay
• Equity in the company
• 401(k) with a 4% immediate vesting match
• 16-18 weeks of paid parental leave for birthing parents
• 10 weeks of paid parental leave for non-birthing parents
• Infertility coverage
• Comprehensive medical, dental, and vision plans
• 100% employer-paid dental and vision for individual coverage
• Low-cost medical option
• 10 free mental health visits
• Pet insurance
• Generous PTO, RTO, sick leave, holidays, and a personal holiday

Before you apply

• Must live in an approved location in the U.S. (not D.C. or Hawaii)
• Evolve participates in e-Verify for all positions

About the company

Evolve is on a mission to make vacation rental easy for everyone. The company is a mission-driven, customer-obsessed team.