Senior Social Marketing Manager (Growth)

The role

You will own Evolve's social marketing, both paid and organic, starting with hands-on Meta campaigns against a cost per qualified lead. You will also launch new channels such as Reddit, TikTok, LinkedIn and podcasts, and build a creator and owner-story program.

What you will do

• Run Meta paid social yourself: campaign structure, budgets, pacing and creative testing against monthly qualified-lead and cost-per-qualified-lead goals.
• Turn new creative ideas into several ad variants quickly, read the results, and scale what works.
• Own the social inputs to the monthly marketing forecast and re-plan in-month when delivery changes.
• Launch Reddit, ChatGPT, TikTok, LinkedIn and podcast advertising, each with a spend plan, expected signal and stop criteria.
• Find owner audiences the company does not reach today.
• Build a creator and owner-story program where real owners and hosts tell the story.
• Own Evolve's organic social channels, including content, tone and presence in owner communities.
• Spot creative and cultural trends early and decide which are worth acting on.
• Work with the creative designer and content team to produce briefs and final work.
• Show the value of brand work using branded search, lift studies and holdouts, and report results including failed tests.

Required qualifications

• 6+ years in social or performance marketing, with hands-on ownership of paid social campaigns.
• Experience managing significant paid social spend against a cost-per-lead, CPA or CAC goal, working directly in Meta Ads Manager.
• Experience building something on social from nothing, such as an account, channel, creator program or podcast.
• Strong creative instincts, including writing briefs a designer or creator can run with.
• Ability to test ideas quickly in a structured way and drop what does not work.
• Ability to read data directly from platform reporting and a product analytics tool, ideally with some SQL.
• AI-native working style, using tools such as Claude for creative iteration, analysis and reporting.

Nice to have

• TikTok or LinkedIn ads experience.
• Podcast or creator partnership experience.
• Marketplace or two-sided business experience.
• Background in real estate or short-term rentals.

Benefits

• Industry-competitive pay and equity in the company.
• 401(k) with a 4% immediate vesting match.
• 16-18 weeks paid parental leave for birthing parents and 10 weeks for non-birthing parents.
• Infertility coverage.
• Comprehensive medical, dental and vision plans, with 100% employer-paid dental and vision for individual coverage.
• A low-cost medical option.
• 10 free mental health visits.
• Pet insurance.
• Generous PTO, RTO for full-time exempt employees, sick leave, holidays and a personal holiday.
• Annual Evolve travel credit after one year and discounts on stays at Evolve properties.
• Onboarding programs, learning and development resources.
• Employee Resource Groups.

Before you apply

• Must live in an approved U.S. location by the first day; D.C. and Hawaii are excluded.
• Evolve participates in e-Verify for all positions.
• Some positions have pay-related location restrictions in several states.

About the company

Evolve is a vacation rental company on a mission to make vacation rental easy for everyone. Its team focuses on curiosity, communication and accountability, working for owners and guests.