Retention Marketing Specialist

The role

You will build, test, and deploy email and SMS campaigns. You will also optimize lifecycle flows and test new segmentation strategies to drive customer loyalty.

What you will do

• Build, test, and deploy campaigns across email and SMS.
• Partner with the Retention Marketing Manager to test new segmentation strategies and surface opportunities to improve targeting and personalization.
• Build out and optimize lifecycle flows, including welcome, abandon, post-purchase, replenishment, winback, VIP, and churn-risk.
• Support list hygiene, deliverability, and compliance across email and SMS channels.
• Move fluidly between execution, and analysis, adapting quickly as business priorities shift.
• Stay current on lifecycle marketing trends and bring fresh ideas and best practices to the team.
• Prepare and leverage email and SMS reporting on an ongoing basis to inform go-forward.

Required qualifications

• 2+ years of experience in email/SMS or lifecycle marketing
• Hands-on experience with an ESP platform like Klaviyo, Attentive, Emarsys, or similar
• Strong working knowledge of HTML and similar to build emails
• A test-and-learn mentality and genuine curiosity about what drives customer behavior
• A strong eye for detail and a QA-first approach to campaign execution
• Comfort working with data to inform segmentation and testing decisions
• A collaborative spirit and enjoy partnering across teams

Nice to have

• ideally in online retail/e-commerce

About the company

Everlane believes luxury should be as effortless as it is conscious. The E-Commerce team focuses on building a best-in-class customer experience that reflects their mission and drives long-term loyalty.