Partner Marketing Manager

The role

The Partner Marketing Manager will develop and execute joint marketing plans with strategic technology, platform, and ecosystem partners. This role involves managing integrated co-marketing campaigns, creating partner marketing assets, and owning marketplace presence to drive demand and pipeline growth.

What you will do

• Develop and execute joint marketing plans with strategic technology, platform and ecosystem partners
• Plan and manage integrated co-marketing campaigns
• Collaborate with Alliance Managers to identify marketing opportunities
• Coordinate joint webinars, events, executive roundtables, customer stories, product launches, and digital campaigns
• Create and manage partner marketing assets including landing pages, toolkits, and case studies
• Own marketplace presence including listings and buyer-facing copy
• Work with demand generation, content, design, digital, and social teams
• Track campaign performance and report on key metrics
• Manage partner marketing calendars, timelines, and approvals
• Identify opportunities for awards, speaking, and thought leadership

Required qualifications

• Extensive professional experience in B2B technology marketing
• Experience developing and executing joint go-to-market programs with technology partners, cloud providers, ISVs, or strategic alliances
• Hands-on experience producing customer case studies/customer stories end to end
• Proven ability to build integrated marketing campaigns
• Strong understanding of enterprise technology, AI and data, cloud platforms, software engineering, or data solutions
• Experience working cross-functionally with partnerships, sales, marketing, and technical teams
• Excellent project management and organizational skills
• Strong communication and relationship-building skills
• Experience creating partner-facing assets
• Familiarity with partner program mechanics
• Professional fluency in English

Nice to have

• Experience in partner, alliance, channel, or ecosystem marketing
• Experience with CRM and marketing automation platforms (Salesforce/Pardot, etc.)

Benefits

• International projects
• In-office, hybrid, or remote flexibility
• Medical healthcare
• Recognition program
• Ongoing learning & reimbursement
• Well-being program
• Team events & local benefits
• Sports compensation
• Referral bonuses
• Top-tier equipment provision

About the company

Exadel is an AI-first global tech company with 25+ years of engineering leadership and 2,000+ team members. They partner with enterprise leaders to build AI platforms and digital transformation solutions.