VP, Commercial - Trading Card Games

The role

This leader will lead the commercial strategy and business development for Fanatics TCG. They will build and scale commercial infrastructure including distribution, retail strategy, and ecosystem growth.

What you will do

• Define and lead the global commercial strategy for Fanatics TCG franchises.
• Develop revenue models for physical, digital, and experiential channels.
• Partner with studio leadership to translate product roadmaps into businesses.
• Build and lead the commercial team including partnerships, licensing, and distribution.
• Establish processes and infrastructure to support global growth.
• Develop global strategies across hobby retail, mass retail, and direct-to-consumer.
• Partner with Fanatics sales and commerce teams to optimize product launches.
• Identify opportunities to expand TCG franchises into new markets.
• Oversee commercial planning for major product launches.
• Support the development of player and collector communities.

Required qualifications

• 12+ years of experience in gaming, trading cards, collectibles, licensing, entertainment, or related industries.
• Proven track record of building and scaling commercial businesses or product ecosystems.
• Strong experience in partnerships, licensing, distribution, or commercial strategy.
• Deep understanding of gaming, hobby retail, or fandom-driven markets.
• Experience leading cross-functional teams and operating in high-growth environments.
• Strong strategic thinking combined with the ability to execute at scale.

Nice to have

• Experience working with trading card games, tabletop games, or digital gaming ecosystems.
• Experience launching or scaling global consumer franchises.
• Familiarity with community-driven or live service product ecosystems.

About the company

Fanatics is building a leading global digital sports platform. Fanatics Collectibles is building the future of trading card games.