Mobile User Acquisition Manager

The role

You will own end-to-end user acquisition campaigns for a portfolio of Topps Digital mobile apps. You will manage paid media, optimize performance across multiple channels, and collaborate on creative strategy to acquire high-quality users.

What you will do

• Own end-to-end user acquisition strategy across Topps Digital mobile apps
• Manage third-party ad network relationships
• Research and recommend third-party ad networks to test
• Onboard and integrate new ad partners with the attribution platform
• Supply networks with assets, creative refreshes, and tracking links
• Monitor campaign performance and recommend optimizing solutions
• Manage budgets and allocate spend for optimal ROI
• Create, manage and optimize in-house marketing campaign efforts
• Research and test interest groups to find new users
• Partner with designers and content producers to develop and optimize creative concepts

Required qualifications

• 4+ years App User Acquisition or App Marketing Manager experience
• Experience planning, buying, and optimizing ROI-based campaigns
• Experience managing and optimizing paid acquisition budgets across channels and partners
• Experience managing relationships with third-party ad networks, DSPs, or user acquisition agencies
• Experience with Meta Ads Manager, Google Ads (App Campaigns/UAC), and Apple Search Ads
• Experience using mobile attribution platforms to measure performance and inform optimization
• Familiarity with mobile app and industry terminology
• Knowledge of trends and current events related to sports and entertainment apps
• Proficient in Microsoft Excel
• Effective communicator with strong writing and communication skills
• Willingness to work industry events
• Ability to thrive in a fast-paced, data-driven environment

Nice to have

• Experience with mobile apps, gaming, or other consumer mobile products
• Singular attribution platform experience
• Passionate collector or in-depth knowledge of collectibles ecosystem

About the company

Fanatics is building a leading global digital sports platform. Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology.