Sr. Director, Brand and Product Marketing

The role

The Senior Director, Brand & Product Marketing will lead marketing across global properties to accelerate growth and strengthen brand equity. This role oversees product marketing strategy, strategic partnerships, youth marketing, and creator/influencer programs within the trading card and collectibles ecosystem.

What you will do

• Providing strategic leadership for integrated marketing initiatives across Fanatics Collectibles global properties
• Leading the development and execution of marketing campaigns, activations and launches
• Serve as the marketing lead for strategic partnerships
• Oversee cross-functional marketing alignment for Fanatics Collect
• Own and evolve youth marketing initiatives
• Own creator/influencer strategy and execution
• Outline success for marketing executions through creative activations and production
• Collaborate cross-functionally across Brand, Product, Social, Content/Creative, Partnerships, Events, Fanatics Collect, Athlete, and Commercial teams
• Work effectively under pressure and utilize strong project management skills to meet deadlines

Required qualifications

• Deep expertise in the trading card and collectibles industry
• 12+ years’ experience in high-pace environment with a high-profile brand
• Leadership, motivation, and team skills
• Proven experience in marketing management & execution, strategy, campaign management or agency equivalent role
• Expertise in planning, developing, and executing successful marketing briefs, brand activations, and consumer-led campaigns
• Track record of innovation and delivering results against tight deadlines
• Ability to work directly with Executive Leadership
• Ability to work autonomously while taking direction from leadership
• Sound strategic thinking capabilities
• Creative mind with an attention to detail
• Passionate about sports and consumer brands and knowledge of the trading card and collectibles space
• Exceptional verbal and written communication skills

About the company

Fanatics is building a leading global digital sports platform. Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology.