Senior Manager, User Acquisition

The role

This person will lead and scale the user acquisition strategy across Fanatics Live, Fanatics Collect and Topps.com. They will manage multi-million dollar budgets and drive growth through various channels.

What you will do

• Lead end-to-end user acquisition strategy across paid media, affiliates, programmatic, and other emerging channels.
• Own and manage a multi-million dollar acquisition budget.
• Drive a culture of experimentation across acquisition channels, funnel optimization, creative strategy, and audience segmentation.
• Partner with Data and Analytics to develop reporting infrastructure and refine performance KPIs.
• Collaborate cross-functionally with Product, Creative, Finance, Engineering, and Commercial teams.
• Recruit, manage, and mentor a team of growth marketers and channel specialists.
• Present acquisition performance, forecasts, and strategic insights to executive leadership and stakeholders.
• Stay updated on marketing trends, emerging platforms, attribution changes, and AI/ML-driven growth solutions.

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of experience in user acquisition, performance marketing, or growth marketing
• Proven success managing and scaling multi-channel campaigns
• Expertise in paid media platforms (Google Ads, Meta, TikTok, DSPs, mobile ad networks) and growth stack tools
• Deep proficiency in analytics tools and techniques: SQL, BI dashboards, cohort analysis, attribution modeling
• Demonstrated leadership experience

Nice to have

• MBA
• Experience in consumer tech, mobile, or eCommerce
• Experience in fan engagement, collectibles, live commerce, or sports tech
• Familiarity with AI/ML-based targeting, predictive modeling, and advanced experimentation frameworks

About the company

Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. It is backed by Fanatics, a global digital sports platform.