Director, Creative Development & Strategy

The role

You will lead the creative vision for the Topps brand by overseeing campaigns, brand narratives, and visual identity. This role involves driving long-term creative strategy and collaborating with cross-functional teams to drive collector engagement.

What you will do

• Define and drive the long-term creative strategy for the Topps brand.
• Produce creative work across digital, print, social, and content.
• Collaborate with Marketing, Product, and Brand teams.
• Develop campaign platforms and storytelling strategies for product launches and partnerships.
• Guide creative development for licensed properties across sports, entertainment, and pop culture.
• Champion creative experimentation and innovation.
• Present concepts to executive leadership and licensing partners.
• Maintain brand consistency and creative excellence across all consumer touchpoints.
• Build and mentor a high-performing creative team.

Required qualifications

• 10+ years of creative leadership experience in brand, agency, or entertainment environments.
• Strong portfolio demonstrating strategic thinking and impactful creative work.
• Deep understanding of brand identity, narrative development, and integrated campaign strategy.
• Proven success leading and inspiring creative teams across multiple disciplines.
• Strong visual sensibility and storytelling skills across digital, print, packaging, and social.
• Comfortable leading strategic presentations and creative reviews with senior leadership and stakeholders.
• Experience managing external creative partners, agencies, and freelancers.
• Passion for culture, fandom, and collectibles.
• Ability to thrive in a fast-paced, collaborative environment.

Nice to have

• Experience in sports or entertainment licensing

About the company

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. It is part of the broader Fanatics ecosystem.