VP, Growth & Demand Systems

The role

This leader will architect scalable growth systems to drive activation, engagement, retention, monetization, and long-term collector value. You will partner with Product, Engineering, Commercial, Data Science, Analytics, and Growth teams to develop frameworks and experimentation capabilities.

What you will do

• Design and lead the growth operating system including planning frameworks and measurement systems
• Partner with Product and Engineering to embed growth strategies throughout the collector experience
• Build and scale ecosystem growth loops across the Fanatics Collect platform
• Establish an experimentation culture through A/B testing and cohort analysis
• Develop frameworks to identify and measure high-impact growth opportunities
• Collaborate with Analytics and Data Science teams to improve decision-making
• Serve as a strategic partner to Product, Commercial, Growth, and Data leadership
• Define and monitor key collector behaviors for long-term customer value
• Foster a culture of continuous experimentation and operational excellence
• Build and lead a high-performing growth organization

Required qualifications

• Bachelor's degree in Business, Marketing, Engineering, Computer Science, Economics, or a related field
• 10+ years of progressive leadership experience in Growth, Product Growth, Marketplace Growth, Growth Strategy, or related disciplines within consumer technology companies
• Proven success scaling high-growth marketplace, fintech, ecommerce, SaaS, or consumer technology platforms
• Deep understanding of product-led growth, customer lifecycle management, activation, engagement, retention, monetization, referral systems, and network effects
• Extensive experience partnering with Product and Engineering organizations to build growth capabilities
• Strong expertise in experimentation methodologies, A/B testing, analytics, forecasting, behavioral segmentation, and data-driven decision making
• Demonstrated experience building scalable operating frameworks, growth systems, and high-performing teams
• Exceptional analytical, strategic thinking, and problem-solving skills
• Excellent executive communication and stakeholder management skills

Nice to have

• MBA or advanced degree
• Experience with modern analytics, experimentation, and business intelligence platforms

About the company

Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. It is backed by Fanatics, a global digital sports platform.