Manager, Trade Marketing

The role

The Trade Marketing Manager will plan and execute trade marketing programs for the Hobby and Breaker channel. This role develops partner-facing tools, manages community initiatives, and oversees marketing asset delivery to support sales and engagement.

What you will do

• Plan and execute trade marketing programs across hobby shops and breaker accounts.
• Partner with Sales Account Managers to support product launches and promotional programs.
• Build and maintain relationships with hobby shops, breakers, and community partners.
• Manage community and tentpole initiatives including Topps Rip Night and Tier 1 product launches.
• Manage marketing support for more than 300 product launches annually.
• Own channel marketing operations including digital asset hubs and communication platforms.
• Project manage major trade marketing initiatives by developing timelines and execution plans.
• Track and analyze channel, campaign, and program performance.
• Collaborate with Sales, Brand Marketing, Product Marketing, Creative, and Topps Media Network.

Required qualifications

• 5+ years of experience in trade marketing, retail marketing, shopper marketing, brand marketing, or a related field.
• Experience developing and executing marketing programs across multiple stakeholders, channels, and deadlines.
• Experience supporting retail, specialty retail, independent business, creator, influencer, or community-driven channels.
• Proven ability to build strong relationships with external partners and cross-functional stakeholders.
• Strong project management and organizational skills.
• Experience managing marketing tools, systems, digital asset platforms, operational workflows, and performance measurement programs.
• Ability to translate business objectives into actionable marketing initiatives and leverage performance insights.
• Excellent written and verbal communication skills.
• Ability to balance planning and hands-on execution in a fast-paced environment.

Nice to have

• Understanding of trading cards, collectibles, hobby retail, or enthusiast communities
• Experience with creator partnerships
• Experience with retail media
• Experience with content marketing
• Experience with media partnerships

About the company

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. It is part of the broader Fanatics ecosystem which builds a global digital sports platform.