Senior Manager, Commercial Programming

The role

This leader will build and own the Commercial Programming function to turn sports, culture, and collectibles moments into scaled commercial programming. They will establish strategy, priorities, and performance frameworks to connect commercial objectives with entertainment experiences.

What you will do

• Own the Commercial Programming strategy, operating plan, and integrated roadmap.
• Establish annual and quarterly programming priorities, investment principles, and KPIs.
• Translate broader Commercial strategy into actionable programming objectives.
• Lead the development of scalable programming concepts and original franchises.
• Establish scalable programming models, processes, and standards.
• Serve as the senior Commercial Programming partner across multiple functions.
• Partner with Product leadership to align programming strategy with platform capabilities.
• Partner with Account Management leadership to define the seller programming strategy.
• Own performance management for the programming portfolio.
• Build, lead, and develop a high-performing Commercial Programming team.

Required qualifications

• 7+ years of relevant experience across commercial or growth marketing, content or editorial programming, live commerce, marketplace businesses, media and entertainment, or related fields.
• Meaningful experience leading teams or complex multidisciplinary programs.
• Demonstrated success developing and implementing programming, commercial, content, or growth strategies.
• Experience managing and developing professional employees.
• Deep understanding of live selling ecosystems.
• Ability to translate broad business objectives into clear strategies, priorities, and operating plans.
• Strong commercial judgment and analytical capabilities.
• Ability to lead complex cross-functional initiatives and influence senior stakeholders.
• Strong executive communication, stakeholder management, and leadership skills.

Nice to have

• Bachelor's degree in Business, Marketing, Media, Communications, or a related field
• Experience working with creators, livestreamers, athletes, teams, leagues, or on-camera talent
• Deep knowledge of the collecting, breaking, sports, and entertainment ecosystems

About the company

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. It is part of the broader Fanatics ecosystem, a digital sports platform that engages more than 81 million fans.