Senior Product Manager, Loyalty, Retention and Growth

The role

This person will own the promotional and loyalty roadmap to drive engagement across Topps, Live, and Collect. They will drive strategy for promotional and referral capabilities and orchestrate lifecycle campaigns.

What you will do

• Own the product roadmap for promotional capabilities across Topps, Live, and Collect
• Drive the roadmap for campaign orchestration
• Own the referral experience from strategy through execution and optimization
• Define and evolve the broader loyalty strategy
• Partner with Lifecycle to translate campaign and retention goals into product requirements
• Partner with Acquisition to ensure promotional mechanics support growth and conversion goals
• Partner with Engineering to determine the right technical approach
• Partner with the central platform organization to ensure roadmap alignment
• Build guardrails for targeting precision, budget management, fraud prevention, and compliance
• Define success metrics for promotional and loyalty programs

Required qualifications

• 6+ years in Product Management, including meaningful experience in CRM, lifecycle marketing, loyalty, or promotions
• Track record of owning a roadmap that spans multiple stakeholder teams and technical systems
• Experience evaluating and deciding between building internal capabilities and adopting third-party tools
• Strong understanding of campaign orchestration, segmentation, and event-driven marketing systems
• Excellent cross-functional leadership and stakeholder management skills
• Experience designing programs that account for budget, fraud, and compliance considerations

Nice to have

• Experience in marketplaces, e-commerce, or live commerce platforms
• Familiarity with sports, collectibles, or fan engagement ecosystems
• Experience designing or launching a referral or loyalty program from the ground up
• Experience working with marketplace or seller-side incentive models

About the company

Fanatics Collectibles is the global home for trading cards, sports memorabilia, and digital collectibles, bringing fans closer to the sports moments they love through Topps, Fanatics Live, and Fanatics Collect.