Marketing Manager GSA

The role

The Marketing Manager GSA defines and delivers marketing strategy within Germany, Switzerland, and Austria. This person will drive brand growth and market penetration by translating strategic priorities into local plans including campaigns, communications, and events.

What you will do

• Define and execute the countries marketing strategy.
• Identify local market opportunities for category expansion and commercial growth.
• Adapt and implement global campaigns and brand initiatives.
• Lead integrated campaigns across digital, social, influencer marketing, PR, and co-marketing.
• Manage local communications strategy and agency relationships.
• Analyze campaign and activation performance.
• Develop and maintain relationships with local creators, influencers, and strategic partners.
• Oversee seeding strategies and collaboration frameworks.
• Partner with Regional lead to develop local events and brand activations.
• Drive local trade marketing initiatives in partnership with Sales.

Required qualifications

• 5+ years of marketing experience in product marketing, brand management, integrated campaign execution and/or trade marketing.
• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Fluent German and English, both written and spoken.
• Strong knowledge of the German market and consumer landscape.
• Familiarity with marketing and campaign analytics, CRM and digital marketing platforms, social and influencer marketing tools, and retail/trade marketing processes.
• Hands-on experience managing integrated marketing campaigns.
• Highly autonomous, proactive and results oriented.
• Strong understanding of local consumer behavior, cultural trends and retail landscape.
• Ability to translate global and regional strategies into effective local marketing plans and activations.
• Strong stakeholder management and cross-functional collaboration skills.

Nice to have

• An advanced degree is a plus
• Experience working across Germany, Austria and/or Switzerland is highly desirable
• A passion for sports, entertainment, trading cards and/or collectibles, and an understanding of fan and collector culture, is a strong plus

Before you apply

• Fanatics Collectibles may choose to run a background check.

About the company

Fanatics is building a leading global digital sports platform. Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology.