Product Marketing Lead - Topps Experience

The role

This person will own end-to-end product marketing for Topps experiences. They will conduct collector research, shape product roadmaps, and lead integrated launch plans for releases and redemption programs.

What you will do

• Lead collector feedback and research efforts to translate friction points into personas and JTBD.
• Champion the collector's voice across Product, Topps stakeholders, and leadership.
• Partner with Product to shape the Topps on Collect roadmap and value proposition.
• Build integrated launch plans for major Topps releases and redemption programs.
• Develop differentiated messaging for Topps-branded moments on Fanatics Collect.
• Equip CX, AM, and seller-facing teams with playbooks and talking points.
• Define and track launch and product-marketing performance metrics.

Required qualifications

• 8+ years of product marketing experience supporting consumer technology products.
• Demonstrated ownership of digital product launches and end-to-end go-to-market strategy.
• Ability to run qualitative research and translate it into personas, JTBD, or roadmap input.
• Proven ability to build and lead an integrated launch plan end-to-end.
• Strong cross-functional collaboration skills.
• Exceptional written and verbal communication skills.
• Ability to work autonomously while taking direction from leadership.

Nice to have

• Experience with mobile apps, marketplaces, streaming, fintech, gaming, collectibles, or consumer commerce
• Familiarity with trading cards, redemption programs, or licensed sports/entertainment products

About the company

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. It is part of the broader Fanatics ecosystem which builds a global digital sports platform.