Director, Asynchronous Instant Rips

The role

The Director will own the Asynchronous Instant Rips (AIR) product strategy and P&L. This role involves managing the product roadmap, live ops engine, and user lifecycle to drive revenue and retention.

What you will do

• Own Asynchronous Instant Rips (AIR) product strategy and P&L
• Define and execute the product roadmap
• Build and run a live ops engine including pack launches and seasonal events
• Own user cohorting and lifecycle strategy
• Lead performance marketing and growth for AIR
• Own pack design and economics
• Run a rigorous experimentation program
• Partner with Legal, Policy, and Compliance
• Work with Partnerships, Marketing, and Content
• Coordinate with the Instant Rips Live team

Required qualifications

• 8+ years of experience in consumer product, growth, or general management
• 3+ years leading teams and owning a P&L or large revenue line
• Proven track record in a live service consumer business
• Deep experience with live ops
• Strong command of user cohorting, lifecycle marketing, and LTV modeling
• Hands-on performance marketing experience
• Strong commercial and financial acumen
• Fluency in SQL or BI tools such as BigQuery, Metabase, or Looker
• Experience working in regulated or reputation-sensitive consumer categories
• Genuine passion for sports, trading cards, or collectibles
• Exceptional communication, cross-functional leadership, and stakeholder management skills
• Bachelor’s degree in Business, Economics, or a related field

Nice to have

• Experience in collecting communities, packs, or breaking
• MBA or equivalent

About the company

Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. It is backed by Fanatics, the world's largest sports merchandiser.