Senior Manager, Instant Packs

The role

The Senior Manager, Instant Packs Lead will shape the commercial and go-to-market strategy for digital card packs. This person will coordinate across Product, Tech, Operations, Creative, and Commercial teams to execute launch calendars and manage product roll-outs.

What you will do

• Own the end-to-end execution calendar for Instant Packs launches.
• Serve as the day-to-day conduit between functional owners.
• Partner with the Commercial SME to shape pack architecture, pricing, and allocation.
• Ensure the sequenced roll-out of go-to-market plans.
• Track and report on core performance metrics.
• Own the sell-through and demand model for each drop.
• Coordinate the collector-facing product experience with Product and Tech.
• Maintain the single source of truth on positioning and messaging.
• Help define the roadmap for scaling Instant Packs.
• Run post-launch retros and turn learnings into a playbook.

Required qualifications

• Bachelor’s degree required.
• 5+ years in ecommerce, marketplace operations, product/program management, or commercial strategy.
• Proven ability to drive cross-functional execution without formal authority.
• Skilled at structuring ambiguous problems into clear frameworks, decisions, and workplans.
• Comfortable operating with both strategic and operational range.
• Highly organized, with strong project management instincts.
• Analytical and data-informed, with fluency in KPIs like sell-through, conversion, GMV, and margin.
• Polished, executive-ready communicator.
• Comfortable in a fast-paced, ambiguous, growth-stage environment.
• Deep curiosity about the hobby and a passion for building innovative commerce experiences for collectors.

Nice to have

• Backgrounds in management consulting, corporate strategy, or a similar role

About the company

Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. It is backed by Fanatics, a global digital sports platform.