Director, Consumer PR & Communications

The role

This person will lead brand communications strategy to build awareness and drive product adoption for Fanatics Sport and Casino, the Fanatics App, Fanatics One, and FanCash. They will cultivate media relationships and create earned media narratives to position the brand within sports and internet culture.

What you will do

• Develop and lead a brand communications strategy for Fanatics products
• Tell the story of Fanatics Sport and Casino and the Fanatics app innovation
• Cultivate relationships with consumer, sports, tech, lifestyle, and creator press
• Insert brands into cultural and sports conversations through earned media
• Use data storytelling, trend reports, and partnerships to create campaigns
• Partner with Marketing, Product, Legal, and Compliance to align storytelling
• Build and maintain distinct but cohesive narratives for each product
• Define KPIs and reporting frameworks to measure media and influencer efforts
• Build communications infrastructure including messaging frameworks and creator playbooks

Required qualifications

• 10+ years of PR or communications experience
• Experience shaping consumer narratives for fast-moving brands
• Strong media relationships across sports, consumer, lifestyle, and tech outlets
• Exceptional writing and storytelling skills
• Fluency in sports, entertainment, and internet culture
• Experience building communications for a new product or category
• Low ego and high ownership
• Strong judgment in regulated environments
• Comfortable managing multiple products, priorities, and workstreams simultaneously

Nice to have

• Experience within consumer tech, sports, entertainment, fashion/luxury or marketplace businesses

About the company

Fanatics is building a leading global digital sports platform. The company offers products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming.