Senior Director, Content & Social

The role

This leader will build and run the organization responsible for original content production, creator partnerships, community channels, and paid amplification. You will own the strategy, measurement, and content engine to win mindshare.

What you will do

• Connect content and social performance to unaided awareness
• Build and maintain competitive benchmarking
• Manage a mix of FTEs and agency partners
• Build business cases for incremental investment
• Manage an annual portfolio across production, talent, paid boosting, and staffing
• Scale original content output
• Build repeatable, sustained formats
• Run a volume-based creator program and signature talent partnerships
• Build and run the real-time response playbook
• Build a programmatic publishing and paid amplification engine

Required qualifications

• 10+ years in social/content leadership
• Track record of building or scaling a content/social org
• Fluency in content metrics and commercial outcomes
• Fluency in X, Discord, and reddit
• Experience managing creator programs at volume
• A point of view on sports and cultural discourse
• Direct people management experience leading a team of 10+

Nice to have

• Direct experience in sports, betting, gaming, or a comparably fast-moving, discourse-heavy category
• Comfort operating in regulated/compliance-heavy content environments

Benefits

• Base salary
• Bonus

About the company

Fanatics is building a leading global digital sports platform. Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics.