Senior Growth Manager - Generosity & Flowthrough

The role

This person will own how Fanatics Casino allocates promotional generosity and how it flows through to player value and business economics. They will set the framework for generosity budget allocation and build financial models to justify spending.

What you will do

• Own the framework for allocating generosity budget across player cohorts and promotional mechanics.
• Monitor and improve Return to Customer (RTC) efficiency across the base.
• Build and maintain the flow-through model connecting promotional spend to downstream player value.
• Act as the primary interface with Finance for generosity and promotional spend.
• Build data-backed investment cases for new mechanics, budget changes or strategic tests.
• Partner with Analytics to track cohort and mechanic performance.
• Work closely with CRM, Product and Finance to align strategy with growth objectives.

Required qualifications

• 5+ years of experience in a growth, CRM, or commercial strategy role, ideally in iGaming, iCasino or a highly regulated digital business.
• Strong financial modeling skills.
• Advanced proficiency with SQL, Excel/Google Sheets and BI tools (Tableau, Looker).
• Experience designing or managing bonusing/generosity frameworks and measuring their ROI.
• Strong stakeholder management skills across Finance, CRM, Product and Analytics.

Nice to have

• Experience with RTC/Return-to-Player modeling in an iCasino context.
• Background in pricing, revenue management or promotional economics.
• Exposure to cross-sell strategy between casino and sportsbook products.

Benefits

• base and bonus

About the company

Fanatics is building a leading global digital sports platform. Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics.