Director, Social Growth - Fanatics Sports

The role

This person will own the social growth flywheel connecting creator and organic content to paid amplification for Fanatics Sports and Casino. They will manage the creator program, the clipping and production pipeline, and the boosting layer.

What you will do

• Own the end-to-end flywheel of organic and creator content performance and boosting decisions
• Run boosting across owned, creator, and aggregate accounts
• Set and manage the paid boosting budget
• Own production of clipped and UGC-style creative
• Set the clipping pipeline and production standards
• Own UGC creative production end to end
• Manage creator agency relationships and roster architecture
• Set the threshold and criteria for paid amplification support
• Own the measurement practice for the full flywheel
• Manage the Senior Manager, Content Amplification as a direct report

Required qualifications

• 8-10 years across creator/influencer marketing, paid social, or performance-driven content growth
• Direct experience running a paid + organic growth flywheel
• Fluency in measurement and analytics
• Experience managing UGC or clipped content production
• Direct experience negotiating creator/talent contracts, usage rights, and exclusivity terms
• Direct people management experience

Nice to have

• experience in sports, betting, gaming, or a comparably fast-moving category

Benefits

• base and bonus

Before you apply

• interview and onboarding may include in-person components such as onsite interviews or a multi-day cultural immersion in New York City

About the company

Fanatics is building a leading global digital sports platform. Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics.