Manager, Go-To-Market (GTM) (Remote)

The role

The GTM Manager brings the Fanatics App value proposition to life through coordinated marketing campaigns and product launches. This role translates business priorities and product capabilities into customer messaging and integrated go-to-market plans.

What you will do

• Own the Fanatics App marketing calendar.
• Lead integrated go-to-market planning and cross-functional workbacks.
• Develop customer-facing positioning and messaging.
• Partner with Product and Commercial teams to shape launch strategies.
• Develop campaign strategies and creative briefs.
• Orchestrate cross-channel execution across CRM, in-app, web, paid media, and organic social.
• Build customer education into the lifecycle.
• Drive launch readiness and align stakeholders.
• Use customer insights and performance data to refine messaging.
• Build scalable GTM playbooks, messaging guides and processes.

Required qualifications

• 5+ years of experience in go-to-market strategy, product marketing, integrated marketing or brand strategy.
• Bachelor’s degree in Marketing, Communications, Business or a related field.
• Proven experience leading cross-functional marketing launches from planning through execution.
• Ability to translate product capabilities and customer insights into clear positioning and messaging.
• Experience developing creative briefs, GTM plans, customer education and integrated marketing calendars.
• Understanding of the customer lifecycle, including acquisition, onboarding, feature adoption and ongoing engagement.
• Strong project management and organizational skills.
• Excellent communication and stakeholder management skills.
• Analytical mindset with experience using campaign and product performance insights.
• Comfortable operating in a fast-paced, highly collaborative environment.
• Passion for sports, fandom and building customer-first experiences.
• Willingness to travel for key business meetings and events.

Nice to have

• ideally supporting a consumer app or digital product

About the company

Fanatics is building a leading global digital sports platform. The company offers products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming.