Sr. Manager, VIP Acquisition Strategy & Growth

New York, NY, United States. Posted 24 days ago

The role

You will run the day-to-day engine behind VIP acquisition by owning the lead pipeline, scoring, and contact plans. You will develop initiatives to identify new leads and manage reporting for the acquisition team and leadership.

What you will do

Own the lead pipeline including ingestion, enrichment, and scoring
Develop creative initiatives to identify new leads and bring in new customers
Expand the top of the funnel through new lead sources and partnerships
Set the weekly contact plan and routing across executive outreach and scaled channels
Build and run the acquisition testing agenda across offers, messaging, and cadence
Define how the approach differs for sportsbook versus casino prospects
Own acquisition reporting and maintain dashboards with analytics partners
Set and track weekly and monthly acquisition targets
Partner with acquisition executives for strategic and data needs

Required qualifications

5+ years in betting, gaming, or a comparable consumer business
Working fluency with SQL
Working fluency with a CRM such as Salesforce
Working fluency with a BI environment
Track record of owning a recurring operating cadence
Experience designing and reading tests
Familiarity with sportsbook and casino players
Effective working with analytics resources and front-line sales teams
Commitment to Responsible Gaming
Excellent communicator
Self-starter
Highly organized

Nice to have

Experience ideally in acquisition, growth, CRM, or high-value customer operations

About the company

Fanatics is building a leading global digital sports platform. Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics.