Senior Manager, Performance Creative Strategy – Fanatics Markets (Remote Fixed Contract)

The role

You will shape strategic priorities, audience opportunities, and the learning agenda for Fanatics Markets performance creative. You will translate fan insights into briefs for the internal creative team and track performance to inform future briefs.

What you will do

• Drive Markets performance creative strategy across paid social, app networks, CTV, affiliates and lifecycle.
• Build and maintain the Markets creative variation framework.
• Translate business objectives and fan insight into briefs for the internal creative team.
• Own the Markets testing agenda and run a high-velocity testing program.
• Partner with Media and Analytics to track creative performance and identify winners.
• Write concise test readouts and maintain a learnings library.
• Identify performance territories, audience tensions and messaging opportunities.
• Support brand and full-funnel campaign briefs with performance requirements.
• Advise Brand and agency partners on hooks, edits, cutdowns, aspect ratios and platform-native versions.
• Source fan insight, competitor ad libraries, creator content and platform trends.

Required qualifications

• 5+ years of experience in creative strategy, performance creative or brand strategy.
• Portfolio demonstrating hook-led, insight-driven creative and performance results.
• Strong knowledge of platform-native creative across Meta, TikTok, YouTube, Snap and app networks.
• Hands-on experience running creative testing programs at volume.
• Strong analytical skills to read performance data and translate it into recommendations.
• Excellent storytelling and writing skills.
• Experience working across matrixed teams and influencing work you do not directly own.
• Able to ramp quickly and deliver within a fixed-term engagement.
• Willingness to travel occasionally for team meetings and Fanatics events.

Nice to have

• Experience within a fast-growing D2C brand, mobile app, sports, gaming or entertainment business.

About the company

Fanatics is building a leading global digital sports platform. It offers products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming.