Director, Gift Card Program Management & Marketing

The role

This person will lead the day-to-day operational team, drive tech and ops modernization projects, and scale the gift card program across marketing and partnerships. They will manage a team of two full-time employees and two contractors.

What you will do

• Oversee end-to-end team and program management including design and creative workflows
• Lead internal account management across B2B, B&M, and Events channels
• Manage all domestic and international program operations
• Lead the day-to-day program interface for tech and ops modernization
• Build, develop, and lead a growing team of direct employees and contractors
• Serve as the primary relationship owner for external distribution and operational partners
• Manage the full lifecycle of external distribution and operational partner relationships
• Identify and pursue new external partnership opportunities
• Lead omnichannel marketing execution across all channels
• Own the annual marketing strategy and planning process

Required qualifications

• 8–12 years of progressive experience in gift card, including technical advanced knowledge operations, set-ups, architecture, data & reporting
• At least 3 years in a leadership capacity
• Demonstrated experience leading integrated, omnichannel marketing campaigns across paid, owned, and earned channels
• Material understanding in performance marketing
• Deep understanding and connections across the gift card ecosystem, including third-party retail and digital distribution, corporate B2B programs, processors and printers
• Proven track record managing strategic external partnerships with financial institutions, retail distributors, or digital platforms
• Strong people manager with a track record of building and developing high-performing teams
• Excellent organizational and project management skills
• Strong analytical capabilities
• Ownership mindset
• Collaborative, relationship-driven leader
• Ability to work in the NYC office 4 days per week

Nice to have

• Managing internal business channels such as B2B, B&M, and event-based programs
• Experience supporting or leading international programs

About the company

Fanatics is building a leading global digital sports platform. The company offers products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming.