Brand and Content Senior Manager

The role

The Brand & Content Senior Manager will lead brand strategy and creative direction for FanDuel Sportsbook in Canada. This role involves developing integrated marketing campaigns, managing media partnerships, and overseeing organic social content strategy.

What you will do

• Lead FanDuel Canada's brand strategy and creative direction for Sportsbook.
• Develop breakthrough integrated marketing campaigns.
• Lead development of strategic brand and media partnerships and integrations.
• Lead and own key relationships with major Canadian media partners.
• Own FanDuel Canada's organic Sportsbook social content strategy.
• Partner with Creative, Media, CRM, Product and Commercial teams.
• Champion innovation in creative development using AI-powered tools.
• Evaluate emerging technologies, content formats and consumer trends.
• Develop Sportsbook content strategies.
• Lead agency and external creative partner relationships.

Required qualifications

• 6+ years of progressive experience in brand marketing, content strategy or integrated marketing.
• 2+ years managing a team.
• Demonstrated success building consumer brands through creative campaigns and marketing programs.
• Experience leading strategic partnerships, sponsorships, media relationships or branded integrations.
• Demonstrated experience managing senior relationships with media companies and developing integrated broadcast, digital and in-show brand activations.
• Strong understanding of sports content, social content strategy, audience development and community engagement.
• Passion for emerging technologies, with experience leveraging AI or creative technology.
• Experience leading agencies and cross-functional marketing teams.
• Previous people leadership experience with a proven ability to coach and develop talent.
• Strong commercial acumen.
• Excellent storytelling, presentation and stakeholder management skills.
• Bachelor's degree in Marketing, Business or a related discipline.

Nice to have

• Experience working in highly regulated industries is an asset.

Benefits

• extended medical, vision, and dental coverage
• life insurance
• disability insurance
• a retirement program with employer contributions
• short-term or long-term incentive compensation, including cash bonuses and stock program participation
• 12 holidays and two (2) floating holidays
• paid sick time in accordance with applicable Canadian law

Before you apply

• The Company intends to use artificial intelligence in the process of screening, assessing, and/or selecting applicants for this role.

About the company

FanDuel Group is the premier mobile gaming company in the United States and Canada. It consists of a portfolio of leading brands across mobile wagering including FanDuel Sportsbook, FanDuel Casino, FanDuel Racing, and daily fantasy sports.