Predicts Acquisition Marketing Manager

The role

The Predicts Acquisition Marketing Manager will drive new customer acquisition, optimize the conversion funnel, and maximize the referral ecosystem. This role involves managing conversion optimization, building a conversion-focused roadmap, and running test-and-learn programs.

What you will do

• Own conversion optimization end-to-end by mapping the customer journey and driving efficient journeys.
• Build and prioritize a conversion-focused roadmap in partnership with Product, CRM, UX Research, and Analytics.
• Design and run rapid test-and-learn programs including hypotheses, A/B tests, and cohort readouts.
• Help deliver a Unified Refer-a-Friend program by supporting the product roadmap and in-product sharing mechanics.
• Partner with Product, Engineering, and Creative to optimize referral performance and reward mechanics.
• Support the always-on offer testing roadmap through offer scorecards and performance grading.
• Translate funnel, referral, and offer performance into actionable insight and reporting for stakeholders.
• Partner across Commercial, CRM, Analytics, and Product to drive process improvement and support forecasting.

Required qualifications

• 5+ years of experience in digital or growth marketing, with a focus on conversion optimization, funnel/lifecycle, or consumer acquisition
• Demonstrated experience owning or driving conversion-rate / funnel optimization and structured A/B test-and-learn programs
• Strong cross-functional partnership skills, particularly with Product, CRM/Retention, UX, and Analytics teams
• Highly numerically literate with advanced Excel skills and experience building data visualization views
• Experience working with large datasets and translating performance data into actionable insights
• Strong attention to detail and results-oriented mindset
• Ability to distill complex analyses into clear, concise insights for stakeholders
• Metrics-driven with a focus on continuous improvement
• Demonstrated analytical rigor, proactiveness, and reliability in fast-paced, test-and-learn environments
• Customer-focused mindset with a strong understanding of conversion and acquisition drivers

Nice to have

• Bachelor’s degree in Marketing, Business, Analytics, or a related field
• Experience with referral (RAF) or lifecycle/CRM marketing
• Interest in the Online Gaming industry

Benefits

• Health plans including fertility and family planning, mental health support, and fitness benefits
• Generous paid time off (PTO & sick leave)
• Annual bonus and long-term incentive opportunities
• 401k with up to a 5% match
• Commuter benefits
• Pet insurance
• Medical, vision, and dental insurance
• Life insurance
• Disability insurance
• Short-term or long-term incentive compensation including cash bonuses and stock program participation
• Paid personal time off
• 14 paid company holidays

About the company

FanDuel Group is the premier mobile gaming company in the United States and Canada. It consists of a portfolio of leading brands across mobile wagering including FanDuel Sportsbook, FanDuel Casino, FanDuel Racing, and daily fantasy sports.