Predicts Customer Marketing Senior Associate

The role

This person will execute lifecycle marketing strategies for FanDuel Predicts to drive engagement and customer value. They will design customer journeys, orchestrate campaigns, and analyze performance to optimize the customer experience.

What you will do

• Contribute to the development and execution of core lifecycle marketing strategies.
• Identify gaps and opportunities to improve key metrics and shape roadmap priorities.
• Execute end-to-end campaigns at scale and own performance monitoring.
• Partner with Commercial, Analytics, Product, and CRM Operations.
• Build and maintain customer audiences and segments using behavioral and transactional data.
• Identify experimentation opportunities and design A/B tests and multivariate experiments.
• Translate data into compelling stories to drive action.
• Drive personalization and automation through real-time signals.
• Collaborate with marketing technology and data teams.
• Partner on market insights, data science, and product roadmaps.

Required qualifications

• 3+ years’ experience in marketing, commercial, or similar.
• Fundamental understanding of marketing platforms, Email Service Providers, and Customer Data Platform Technologies.
• Deep knowledge of sports betting, prediction markets, iGaming, or online gaming.
• Strong understanding of marketing and commercial metrics.
• Strong design thinking skills and effective at project management.
• Experience partnering with cross-functional teams.
• Highly organized with acute attention to detail.
• Results oriented and metrics driven.
• Strong analytical approach to decision making.
• Collaborative team player, proactive thinker, and pragmatic problem-solver.
• Ability to thrive in a fast-paced environment and adapt to changes quickly.
• Exceptional written and verbal communication skills.

Nice to have

• Knowledge of sports, casinos, culture, politics, and/or experience working within a heavily regulated industry

Benefits

• Health plans including fertility and family planning, mental health support, and fitness benefits.
• Generous paid time off (PTO & sick leave).
• Annual bonus and long-term incentive opportunities.
• 401k with up to a 5% match.
• Commuter benefits.
• Pet insurance.
• Medical, vision, and dental insurance.
• Life insurance.
• Disability insurance.
• Short-term or long-term incentive compensation including cash bonuses and stock program participation.
• Paid personal time off.
• 14 paid company holidays.

About the company

FanDuel Group is the premier mobile gaming company in the United States and Canada. It consists of a portfolio of leading brands across mobile wagering including FanDuel Sportsbook, FanDuel Casino, FanDuel Racing, and daily fantasy sports.