Customer Marketing Senior Manager, CRM Performance

The role

This role leads a new CRM Performance capability to make Sportsbook customer communications more effective and personalized. You will own the strategy for customer communications and lead a team to optimize the customer performance journey.

What you will do

• Own the strategy for CRM Performance across Sportsbook.
• Lead the development of a holistic view of customer communication performance.
• Establish and lead a rigorous test-and-learn agenda.
• Own the communication performance operating rhythm.
• Define the strategy for customer contact management.
• Partner with Enablement to identify new decisioning capabilities and tooling.
• Identify opportunities to simplify and improve the CRM operating model.
• Serve as a senior strategic partner to Lifecycle, Loyalty, and Strategic Campaigns.
• Build and develop the CRM Performance capability and team.

Required qualifications

• 8+ years of experience in CRM, lifecycle marketing, retention or related fields.
• Significant experience leading teams and performance-driven customer programs.
• Deep experience operating in CRM or lifecycle marketing at meaningful scale.
• Strong understanding of segmentation, customer journeys, campaign orchestration, and multi-channel communications.
• Strong commercial and analytical mindset.
• Experience designing and interpreting experimentation, measurement, and test-and-learn programs.
• Experience partnering with Data Science, Analytics, Product, and Martech teams.
• Strong understanding of customer behavior and lifecycle dynamics.
• Ability to lead through complexity, influence senior stakeholders, and align cross-functional teams.
• Excellent people leadership, communication, and prioritization skills.

Nice to have

• Experience in sports betting, gaming, fintech, subscription businesses, e-commerce, or other high-scale consumer businesses
• Knowledge of sports and/or experience working within a heavily regulated industry

Benefits

• Health plans including fertility and family planning, mental health support, and fitness benefits
• Generous paid time off (PTO & sick leave)
• Annual bonus and long-term incentive opportunities
• 401k with up to a 5% match
• Commuter benefits
• Pet insurance
• Medical, vision, and dental insurance
• Life insurance
• Disability insurance
• Short-term or long-term incentive compensation including cash bonuses and stock program participation
• 14 paid company holidays
• Paid sick time

About the company

FanDuel Group is the premier mobile gaming company in the United States and Canada. It consists of a portfolio of leading brands including FanDuel Sportsbook, FanDuel Casino, FanDuel Racing, and daily fantasy sports.