SEO Marketing Associate

The role

The SEO Marketing Associate will drive organic growth for FanDuel's sportsbook, casino, and marketing websites. This role involves leading SEO strategy and developing GEO and AEO strategies to improve visibility in AI platforms.

What you will do

• Lead SEO strategy for FanDuel's websites to increase organic traffic and brand visibility
• Conduct keyword, topic, and competitive research
• Partner with writers, editors, product managers, and designers to optimize content
• Manage content calendars and page-level optimizations
• Audit and improve on-page and technical SEO elements
• Develop GEO and AEO strategies for AI platforms
• Strengthen entity signals and brand authority using structured data
• Build and track visibility in AI platforms
• Monitor and report on performance using SEO and AI visibility tools
• Collaborate with engineering, analytics, and legal/compliance teams

Required qualifications

• 2–3+ years of experience in SEO, digital content marketing, or editorial SEO operations
• Deep understanding of SEO fundamentals including keyword targeting, content structure, and technical hygiene
• Working knowledge of GEO and AEO
• Demonstrated success growing search traffic through editorial, sports, gaming, or other high-volume consumer content
• Familiarity with major SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Ability to synthesize SEO, GEO, & AEO insights into actionable strategies
• Passion for digital media, sports, iGaming, and prediction markets

Nice to have

• Experience in fast-paced editorial, newsroom, or sports media environments
• Hands-on experience optimizing for AI search
• Experience with app store analytics tools or running ASO experiments
• Knowledge of HTML, CSS, JavaScript, and structured data markup
• Understanding of conversion rate optimization and A/B testing frameworks
• Familiarity with Jira, Trello, Asana, or other project management tools
• Knowledge of sports betting, online casino games, or prediction market products
• Exposure to legal/regulatory compliance standards in digital publishing, gaming, or prediction markets

Benefits

• Health plans including fertility and family planning, mental health support, and fitness benefits
• Generous paid time off (PTO & sick leave)
• Annual bonus and long-term incentive opportunities
• 401k with up to a 5% match
• Commuter benefits
• Pet insurance
• Medical, vision, and dental insurance
• Life insurance
• Disability insurance
• Cash bonuses and stock program participation
• Paid personal time off
• 14 paid company holidays

About the company

FanDuel Group is the premier mobile gaming company in the United States and Canada. It consists of a portfolio of leading brands including FanDuel Sportsbook, FanDuel Casino, FanDuel Racing, and daily fantasy sports.