Customer Marketing Associate, Promotional Strategy

The role

This role leads the execution and evolution of the All Customer Promotions strategy for FanDuel Predicts. You will work cross-functionally to design and optimize promotions to drive customer engagement and retention.

What you will do

• Own day-to-day promotional execution, including coordinating operational setup and managing promotional tickets
• Manage core promotional processes including Legal reviews, term development, and creative requests
• Maintain promotional trackers to ensure campaigns are accurate and delivered on time
• Liaise with Ops, Creative, Legal, and Commercial stakeholders
• Help drive the forecasting process for Predicts promotions
• Monitor promo performance and cost reporting to measure success
• Contribute to post-mortem promotion analysis for major Predicts moments
• Ideate on new promotional constructs to enhance customer engagement and retention
• Conduct ongoing competitor tracking
• Help shape the broader loyalty strategy

Required qualifications

• 1-3 years of experience in marketing
• Proficiency manipulating data and performing calculations in Excel (VLOOKUP, Pivot Tables, SUMIF statements, etc.)
• Meticulous attention to detail
• Outstanding organizational skills
• Project management skills
• Ability to multi-task and prioritize
• Data-driven mindset and strong analytical skills
• Strong understanding of promotions, loyalty programs, and customer retention strategies
• Positive attitude and ability to collaborate with others
• Ability to work in a fast-paced, dynamic environment with tight deadlines
• An avid sports and gaming fan, and have played FanDuel or competitive products

Nice to have

• Bachelor’s degree or equivalent industry experience
• Experience in gaming, sports, or a highly-regulated industry
• Knowledge of sports and/or experience working within a heavily regulated industry

Benefits

• Health plans including programs for fertility and family planning, mental health support, and fitness benefits
• Generous paid time off (PTO & sick leave)
• Annual bonus and long-term incentive opportunities
• 401k with up to a 5% match
• Commuter benefits
• Pet insurance
• Medical, vision, and dental insurance
• Life insurance
• Disability insurance
• Short-term or long-term incentive compensation including cash bonuses and stock program participation
• Paid personal time off
• 14 paid company holidays

About the company

FanDuel Group is the premier mobile gaming company in the United States and Canada. It consists of a portfolio of leading brands across mobile wagering including FanDuel Sportsbook, FanDuel Casino, FanDuel Racing, and daily fantasy sports.