Senior Product Marketing Manager

The role

The Senior Product Marketing Manager will own a product area and build GTM strategy from scratch. This person will develop positioning and messaging while partnering with Product, Design, Marketing, and Revenue teams.

What you will do

• Develop customer understanding and translate insights into positioning
• Sharpen positioning for existing products for new or shifting audiences
• Hold the thread across multiple launches to surface a coherent narrative
• Build and own end-to-end GTM strategy from positioning through launch and adoption
• Execute across multiple channels and sequence customer education
• Coordinate cross-functional enablement across Revenue, CX, and Lifecycle
• Act as a customer-centric thought partner to Product, Design, and Legal
• Conduct or direct customer research to ground decisions
• Use AI tools to accelerate work and contribute to peer learning

Required qualifications

• 6+ years of product marketing experience, or an adjacent role with direct ownership of positioning, messaging, sales enablement, and GTM strategy for complex products
• Track record of building positioning from scratch and reworking existing product positioning
• Experience building thematic campaigns across product areas
• Uses data to size opportunities, measure impact, and pressure-test strategy
• Experience conducting or directing customer research and translating findings into positioning
• Actively experiments with and adopts AI tools

Nice to have

• Familiarity with how independent retailers or small business owners make decisions
• Two-sided marketplace background
• Background in STEM, management consulting, finance, or other quantitative fields
• Experience in high-growth or scaling environments where PMM infrastructure was still being built

Benefits

• Flexible paid time off
• Company-wide recharge days
• Paid parental leave up to 16 weeks
• Comprehensive health coverage
• Fertility and family-building benefits through Carrot
• Mental health support and coaching through Modern Health
• Stipends for professional development, wellness, and work from home needs
• Employer-sponsored retirement plan

About the company

Faire is a technology wholesale platform that uses tech, data, and machine learning to connect independent retailers with brands. The company was founded in 2017 by a team of early product and engineering leads from Square.