Head of Paid Marketing

The role

The Head of Paid Marketing will own the strategy, budget, and measurement for all paid channels to drive customer acquisition and retargeting. This hands-on leadership role involves leading a dedicated team of paid marketers to support Faire's global growth goals.

What you will do

• Own and scale global paid acquisition across both sides of the marketplace
• Define and communicate paid's long-term strategic roadmap to executive stakeholders
• Build a best-in-class retargeting/remarketing program
• Diversify the paid channel mix by testing and scaling new channels
• Build the measurement and attribution infrastructure
• Hire, coach, and retain a paid marketing team
• Establish AI practices to transform and automate core paid marketing processes
• Partner with Creative and Product leads to build a high-velocity A/B testing process
• Partner with Engineering leadership to harden data pipelines
• Audit and onboard external vendors/agencies

Required qualifications

• 12+ years of experience in performance/paid marketing
• Deep, hands-on expertise across paid search, paid social, affiliates, display, and CTV/video
• Track record scaling paid acquisition budgets (8-9 figures annually) while hitting efficiency/payback targets
• Superb written and oral communication skills
• Proven track record partnering with creative and product teams to build a high-velocity, A/B testing culture
• Proven people leader who has hired, developed, and scaled a high-performing paid marketing team
• Fluent in measurement/attribution methodology (incrementality testing, MMM, multi-touch attribution)
• Experience using AI to automate and scale paid marketing testing and operations
• Experience evaluating, onboarding, and managing external MarTech vendors or agencies
• Exemplary budget ownership
• Comfortable operating with ambiguity in a fast-growing, evolving organization
• Excited and authentically motivated by Faire's mission

Nice to have

• Experience leading brand awareness or upper-funnel campaigns
• Experience in two-sided marketplaces or with products aimed at small business owners
• Experience leading international/global paid marketing at a public company
• Strong opinions on creative messaging and brand aesthetic
• Opinionated about when to use AI for creative experimentation in paid contexts
• Experience partnering with Engineering to harden data pipelines and tracking infrastructure

Benefits

• Flexible paid time off
• Company-wide recharge days
• Paid parental leave up to 16 weeks
• Comprehensive health coverage
• Fertility and family-building benefits through Carrot, including a lifetime reimbursement allowance
• Mental health support and coaching through Modern Health
• Stipends to support professional development, wellness, and work from home needs
• Employer-sponsored retirement plan

About the company

Faire is a technology wholesale platform that uses tech, data, and machine learning to connect a community of entrepreneurs. The company helps independent retailers discover products from around the world to sell in their stores.